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Medijski aktivizem kot komunikacijska praksa reinstitucionalizacije družbene distribucije znanjaVodeb, OliverPrispevek obravnava možnosti reinstitucionalizacije družbene distribucije znanja, pri čemer izpostavlja razlike med strateškimi, komercialnimi načini komuniciranja- distribucije znanja na eni strani ... in nekomercialnimi, aktivističnimi načini komuniciranja-distribucije znanja na drugi strani. To napravi v glavnem na podlagi dela "družbena konstrukcija realnosti" avtorjev P. Bergerja in T. Luckmanna ter tudi njunega koncepta intermediarnih institucij, ki naj zagotavljajo ravnotežje med družbeno strukturo in subjektivnim delovanjem v trenutni družbi, in predstavi tezo, da je omenjeni koncept v današnjem času (tudi v praksi) možno nadomestiti s specifičnimi komunikacijskimi praksami, ki potencialno delujejo v smeri (samo)refleksije in s tem (so)generirajo temeljne pogoje za aktivno (demokratično) participacijo v procesih (javnega) komuniciranja, pri čemer se osredotoča predvsem na oglaševanje.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, julij/avgust 2003, str. 734-751)Type of material - article, component partPublish date - 2003Language - slovenianCOBISS.SI-ID - 22300509
Author
Vodeb, Oliver
Topics
Množični mediji |
Mass media |
Oglaševanje |
znanje |
tržno komuniciranje |
knowledge |
marketing communication |
marketing communication
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, julij/avgust 2003, str. 734-751)
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Vodeb, Oliver | 91373 |
Source: Personal bibliographies
and: SICRIS
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