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Tržna znamka države: študija primera SlovenijeKline, Miro ; Berginc, DarioV prispevku je prikazan koncept identitete, imidža in tržne znamke države, pa tudi samo ozadje vrednotenja in percepiranja države kot tržne znamke. Kot ključni element je v nadaljevanju predstavljen ... model graditve tržne znamke države, v katerem je še posebej poudarjen pomen komuniciranja. Na model je vezan tudi empirični del prispevka, študija primera Slovenije. V njej so predstavljeni rezultati analize vlaganj v komuniciranje ter poznanosti, imidža in ugleda Slovenije v svetu in Evropi v primerjavi z nekaterimi drugimi evropskimi državami, predvsem kandidatkami za Evropsko unijo.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 40, št. 6, nov./dec. 2003, str. 1040-1057)Type of material - article, component partPublish date - 2003Language - slovenianCOBISS.SI-ID - 22690909
Author
Kline, Miro |
Berginc, Dario
Topics
Tržni mehanizmi |
Market mechanism |
Blagovne znamke |
Trademarks |
Država |
State |
Identiteta |
Identity |
Celostna podoba |
Image |
Slovenija |
Slovenia
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Let. 40, št. 6, nov./dec. 2003, str. 1040-1057)
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kline, Miro | 06408 |
Berginc, Dario | 53349 |
Source: Personal bibliographies
and: SICRIS
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