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Marketing communications : touchpoints, sharing and disruptionFill, Chris ; Turnbull, SarahType of material - book ; adult, seriousEdition - 8th ed.Publication and manufacture - Harlow [etc.] : Pearson, 2019Language - englishISBN - 978-1-292-23497-7COBISS.SI-ID - 22806531
Author
Fill, Chris |
Turnbull, Sarah
Topics
Communication in marketing |
Tržno komuniciranje |
Marketing communication |
Tržne poti |
Marketing channels |
Pospeševanje prodaje |
Sales promotion |
Oglaševalsko načrtovanje medijev |
Advertising media planning |
Oblikovanje blagovne znamke |
Branding (Marketing) |
trženje |
komuniciranje |
poslovno komuniciranje |
oglaševanje |
oglas |
meritve |
ocene |
mediji |
planiranje |
digitalizacija |
marketing |
communications |
business communications |
advertising |
advertisement |
measurements |
evaluation |
media |
planning |
digitalization
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 2 cop.
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 1 cop.
reading room 1 cop. |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Fill, Chris | ![]() |
Turnbull, Sarah | ![]() |
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