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Svetovne uspešnice na Slovenskem med letoma 2010 in 2014 = Global bestsellers in Slovenia between the years 2010 and 2014 : magistrsko deloReisman, HelenaV magistrski nalogi so obravnave uspešnice, to so knjige, ki na tržišču v kratkem času dosežejo nadpovprečen uspeh oziroma dobiček. Analizirane so z vidika trženja in umetniške vrednosti. Osnova ... trženja je razložena v poglavju o literarnem sistemu, ki literaturo obravnava kot avtonomen družbeni sistem, pri čemer ELZ raziskovanje usmerja od avtorjev in literarnih besedil k vsem dejavnostim, ki so povezane s teksti, teorija literarnega polja pa uvaja pojem simbolnega kapitala, s katerim je mogoče razložiti objektivna razmerja med udeleženci literarnega polja. Trženje literature zaznamujejo različni dejavniki (aktualnost teme, blagovna znamka avtorja, zunanjost knjige, promocija, kritike, nagrade), katerih učinkovitost je obravnavana pri analizi izbranih prodajnih uspešnic. Raziskana je tudi literarna plat uspešnic, pri čemer je deloma potrjena teza, da med njimi ni mogoče najti literature z umetniško vrednostjo, saj trg zaradi naravnanosti k množični potrošnji obvladuje trivialna književnost. Slovenski prostor zaznamuje še ena posebnost, to je velika razlika med prodajnimi in izposojanimi uspešnicami, saj se okoli splošnih knjižnic in knjigarn razvijata dva precej različna knjižna ekosistema. Manjši del pozornosti je zato namenjen tudi uspešnicam, ki obvladujejo sezname izposoje.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [H. Reisman], 2017Language - slovenianCOBISS.SI-ID - 23346184
Author
Reisman, Helena
Other authors
Pavlič, Darja
Topics
Univerzitetna in visokošolska dela |
magistrska dela |
založništvo |
trženje literature |
uspešnost |
literarnost |
trivialnost |
master theses |
publishing |
marketing of literature |
bestsellers |
literariness |
triviality
Library/institution |
City | Acronym | For loan | Other holdings |
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Miklošič Library FPNM, Maribor | Maribor | PEFMB |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Reisman, Helena | |
Pavlič, Darja | 13954 |
Source: Personal bibliographies
and: SICRIS
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