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Transfer imidža turistične tržne znamke države na ostale njene znamkeKline, Miro ; Berginc, DarioV prispevku je predstavljen pomen prenosov imidžev med tržnimi znamkami države, posebej pa je izpostavljen transfer imidža s strani turistične tržne znamke države na njene ostale tržne znamke, prav ... tako pa tudi na njeno korporativno tržno znamko. Najprej je prikazan koncept tržne znamke države in njenega imidža, vezanega tudi na državo kot turistično destinacijo. V nadaljevanju sta opisana koncepta specifičnega transferja turistične tržne znamke ter model mreže imidžev države. V empiričnem delu članka so predstavljene teoretične predpostavke obravnavane tudi v okviru treh študij primera. Te so prikazane s pomočjo relativno nove metodologije analiziranja študij primerov, ki ima svoje osnove v pravni znanosti.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 962-978)Type of material - article, component partPublish date - 2004Language - slovenianCOBISS.SI-ID - 23389533
Author
Kline, Miro |
Berginc, Dario
Topics
Tržno komuniciranje |
Marketing communication |
Blagovne znamke |
Trademarks |
Celostna podoba |
Image |
Turizem |
Tourism |
Država |
State
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 962-978)
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kline, Miro | 06408 |
Berginc, Dario | 53349 |
Source: Personal bibliographies
and: SICRIS
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