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Merjenje zadovoljstva odjemalcev
Trebar, Andrej ; Brun, Danilo
Z merjenjem zadovoljstva odjemalcev in s tem, da potrebe odjemalca naredimo vidne, lahko povežemo cilje organizacije s pričakovanji odjemalcev ter tako povečamo konkurenčnost proizvoda in izboljšamo ...lastnosti organizacije.
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