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Marketing managementKotler, Philip, 1931- ...Type of material - book ; adult, seriousEdition - 3rd ed.Publication and manufacture - Harlow [etc.] : Pearson Education, cop. 2016Language - englishISBN - 978-1-292-09323-9; 978-1-292-10608-3; 978-1-292-14235-7COBISS.SI-ID - 24533222
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956- |
Brady, Mairead |
Goodman, Malcolm |
Hansen, Torben
Topics
trženje |
management |
strategija trženja |
planiranje |
informacijska tehnologija |
trg |
potrošnik |
poslovno komuniciranje |
vrednost |
meritve |
marketing |
management |
marketing strategy |
planning |
information technology |
market |
consumer |
business communication |
value |
measurements
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Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
Faculty of Organizational Sciences, Kranj | Kranj | FOV |
outside loan 2 cop.
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
|
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Keller, Kevin Lane, 1956- | ![]() |
Brady, Mairead | ![]() |
Goodman, Malcolm | ![]() |
Hansen, Torben | ![]() |
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