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Analiza mami blogov v Sloveniji : magistrsko deloOprešnik, AndrejaV teoretičnem delu magistrskega dela smo opredelili materinstvo, predstavili družbeno opredeljene standarde dobrega materinstva in kaj se v zvezi z le-tem pričakuje od slovenskih mater. V ... nadaljevanju smo opredelili bloge in predstavili njihov zgodovinski pregled. Osredotočili smo se na mami bloge, jih opredelili, predstavili njihovo vsebino, predstavili mami bloge kot vidik socialne opore in kot možnost za preoblikovanje pojmovanja materinstva. Na koncu smo predstavili tudi komercialni vidik mami blogov. Namen našega magistrskega dela je predstaviti mami bloge v Sloveniji. Pri tem nas je zanimalo, kakšna populacija ustvarja mami bloge. Ob tem nas je zanimalo predvsem, o katerih temah pišejo na svojih blogih in katere so tiste teme, ki so zastopane v največji meri. Zanimalo nas je, na kakšen način matere opisujejo svoje materinstvo. Proučevali smo, v kolikšni meri so zastopane sponzorirane vsebine in katere vrste so izdelki oz. storitve, ki so sponzorirane v največji meri. Podatke za analizo smo pridobili s pomočjo kvalitativne in kvantitativne analize vsebine 40 mami blogov. Rezultati kvalitativne in kvantitativne analize so pokazali, da so na slovenskih blogih prisotne vsebine o družinskem življenju, čustvih, nasvetih, gospodinjskih opravilih, izkušnjah mater, izletih in potovanjih ter vsebine, ki so sponzorirane. V največji meri so prisotne vsebine, v katerih matere oglašujejo različne izdelke oz. storitve, opisujejo dogodke iz svojega vsakdanjega življenja, pojavljajo se zapisi, polni pozitivnih čustev, ter številni nasveti za bralce in priznanja, da je družinsko življenje z otroki pestro. V svojih zapisih matere prikazujejo realno družinsko življenje. Sponzorirane vsebine so prisotne na 40 % vseh analiziranih blogih, kar jih uvršča v vrh objavljenih vsebin.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [A. Oprešnik], 2019Language - slovenianCOBISS.SI-ID - 24830216
Author
Oprešnik, Andreja
Other authors
Lahe, Danijela
Topics
Univerzitetna in visokošolska dela |
magistrska dela |
mami blogi |
socialna opora |
dobra mati |
sponzorirane vsebine |
master theses |
blogs |
mommy blogs |
social support |
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Library/institution |
City | Acronym | For loan | Other holdings |
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Miklošič Library FPNM, Maribor | Maribor | PEFMB |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Oprešnik, Andreja | ![]() |
Lahe, Danijela | 31631 |
Source: Personal bibliographies
and: SICRIS
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