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Handbook of research methods in consumer psychologyType of material - proceedings ; adult, seriousEdition - 2nd ed.Publication and manufacture - New York ; Abingdon : Routledge, cop. 2019Language - englishISBN - 978-0-8153-5298-3; 978-0-8153-5293-8COBISS.SI-ID - 25636838
Other authors
Kardes, Frank R. |
Herr, Paul, 1956- |
Schwarz, Norbert, 1953-
Topics
trženje |
potrošnik |
vedenje potrošnikov |
psihologija potrošnika |
tržne raziskave |
metode |
podatkovna analitika |
priročniki |
marketing |
consumer |
consumer behaviour |
consumer psychology |
market research |
methods |
data analytics |
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kardes, Frank R. | ![]() |
Herr, Paul, 1956- | ![]() |
Schwarz, Norbert, 1953- | ![]() |
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