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Strategic brand management [Elektronski vir] : building, measuring and managing brand equityKeller, Kevin Lane, 1956-Type of material - e-book ; adult, seriousEdition - 5th ed., global ed.Publication and manufacture - Harlow, England [etc.] : Pearson, cop. 2020Language - englishISBN - 978-1-292-31496-9; 1-292-31496-6; 978-1-292-31499-0; 1-292-31499-0COBISS.SI-ID - 27924739
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Author
Keller, Kevin Lane, 1956-
Topics
Izdelki z blagovno znamko |
Brand name products |
Management |
Blagovne znamke |
Upravljanje |
blagovne znamke |
izdelki |
proizvodi |
management |
strateški management |
meritve |
vodenje |
znanje |
marketing |
trženje |
tržna analiza |
portfolio |
programi |
globalizacija |
kreativnost |
ustvarjalnost |
oblikovanje |
komuniciranje |
design |
združenja |
korporacije |
novi proizvodi |
integracijski procesi
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Keller, Kevin Lane, 1956- | ![]() |
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