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Google analytics breakthrough [Elektronski vir] : from zero to business impact
Alhlou, Feras ; Asif, Shiraz ; Fettman, Eric
Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement ...strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Type of material - e-book
; adult, serious
Publication and manufacture - Hoboken : J. Wiley, cop. 2016
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