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Behavioral economics : the basicsCorr, Philip J. ; Plagnol, Anke C.This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions ... we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles.Type of material - bookPublication and manufacture - London [i. e.] Abingdon ; New York : Routledge, Taylor & Francis Group, 2019Language - englishISBN - 978-1-138-22890-0; 1-138-22890-7; 978-1-138-22891-7; 1-138-22891-5COBISS.SI-ID - 297813504
Author
Corr, Philip J. |
Plagnol, Anke C.
Topics
Ekonomija |
vedenjska ekonomija |
potrošniki |
človek |
psihološki vidik |
obnašanje |
motivacija |
psihologija |
odločanje |
prepričevanje |
sojenje |
finančne katastrofe |
trženje |
namigi |
namigi |
psychology |
marketing |
economics |
behavioral economics |
money |
nudge |
nudge
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Library/institution |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
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Faculty of Education, Ljubljana | Ljubljana | PEFLJ |
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National and University Library, Ljubljana | Ljubljana | NUK |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Corr, Philip J. | ![]() |
Plagnol, Anke C. | ![]() |
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