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Menedžment malih podjetij [Elektronski vir] : učbenikGričar, SergejV času delitvene ekonomije COOL družbe in neoliberalizma sta podjetništvo in MSP povezana pojma, ki po vseh raziskavah in analizah generirata zaposlenost in družbeni razvoj. Z učbenikom skrbimo za ... prepotrebno povezanost univerzitetnega in gospodarskega okolja. Učbenik odraža sodobno stanje nacionalnega gospodarstva in makro okolja v katerem MSP delujejo. V učbeniku se osredotočimo na osnovne pojme podjetništva, podjetniškega podjema, MSP, menedžmenta, trajnostnega razvoja in cenovne politike. Bralca usmerimo k dobrim in slabim stranem samostojne podjetniške poti, ali dela in zaposlitve v MSP. Poudarek smo v učbeniku dali vodenju in še posebej edinstvenosti (str. 71-72). Opisa edinstvenosti in formulacije dodane vrednosti sta v učbeniku prvenstveno predstavljena. Gre za popolno novost drugačne predstavitve pojma dodane vrednosti v izobraževalnem sistemu in je brez primesi oglaševalske logike trženja. Sledimo principu, da je cena edino merilo, ki prinaša prihodek podjetju. Vsako poglavje vsebuje nasvete za samostojno delo in pripravo podjetniškega načrta. Podjetniški načrt smo predstavili v treh različnih verzijah. Glede na to kateri podjetniški načrt bralcu najbolj ustreza, se bralec samostojno odloči za izbor podjetniškega načrta v povezanosti z viri financiranja in izvedbene ideje. Poglavja se zaključujejo z vprašanji za ponavljanje, ki bralca pripravijo na samostojno pot opravljanja učne enote ali izvedbe primernega podjetniškega podjema.Type of material - textbookPublication and manufacture - Novo mesto : Univerza v Novem mestu Fakulteta za ekonomijo in informatiko, 2019Language - slovenianISBN - 978-961-6309-53-0COBISS.SI-ID - 301771264
Link(s):
http://www.uni-nm.net/publikacije/2019/sg_mmp/
https://www.zalozba-unm.si/index.php/press/catalog/book/24
Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Author
Gričar, Sergej
Other authors
Starc, Jasmina |
Grivec, Malči
Topics
Mala podjetja |
Management |
mala podjetja |
drobno gospodarstvo |
podjetništvo |
podjem |
trajnostni razvoj |
cenovna politika |
poslovno načrtovanje |
poslovno načrtovanje
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Gričar, Sergej | 36540 |
Starc, Jasmina | 26119 |
Grivec, Malči | 26120 |
Source: Personal bibliographies
and: SICRIS
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