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Strategic marketing management : planning, implementation and controlWilson, Richard M. S., 1946- ; Gilligan, ColinType of material - book ; adult, seriousEdition - 3rd ed., reprintedPublication and manufacture - Amsterdam [etc.] : Elsevier, 2011, cop. 2005Language - englishISBN - 978-0-7506-5938-3COBISS.SI-ID - 30651485
Link(s):
https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=232114Dostop za FDV za tri hkratne uporabnike
Author
Wilson, Richard M. S., 1946- |
Gilligan, Colin
Topics
Trženje |
Marketing |
Upravljanje |
Management |
Strateško planiranje |
Strategic planning |
vodenje |
strategija trženja |
manager |
strateško upravljanje |
revizija |
kontrola |
SWOT analiza |
segmentacija |
cilj |
pozicioniranje |
portfolio |
proizvodi |
teorija racionalnih pričakovanj |
racionalizacija |
konkurenca |
poslovno komuniciranje |
potrošniki |
struktura |
promocija |
evalvacija |
ocenjevanje |
modeliranje |
leadership |
audit |
product |
rationalization |
competition |
business communication |
consumer |
structure |
assessment |
assessment
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 1 cop.
|
Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Wilson, Richard M. S., 1946- | |
Gilligan, Colin |
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