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Marketing research with SPSSJanssens, Wim, Prof. ...Type of material - textbookPublication and manufacture - Harlow (Essex) : Pearson Education ; London : FT Financial Times ; New York [etc.] : Prentice Hall, 2008Language - englishISBN - 978-0-273-70383-9; 0-273-70383-8COBISS.SI-ID - 3101143
Author
Janssens, Wim, Prof. |
Wijnen, Katrien, Dr. |
Pelsmacker, Patrick de, 1957- |
Kenhove, Patrick Van, Prof. Dr.
Topics
SPSS for Windows |
Marketing research |
Statistical methods |
Conjoint analysis (Marketing) |
Marketing management |
Scaling |
Multivariate analysis |
MANOVA |
Analysis of covariance |
ANCOVA |
Analysis of variances |
ANOVA |
SPSS (Computer file) |
Cluster analysis |
Tržne raziskave |
Marketinški procesi |
SPSS |
Učbeniki za visoke šole |
Tržne raziskave |
Deskriptivna statistika |
Procesiranje podatkov |
Učbeniki za visoke šole |
SPSS za Windows (računalniški program) |
SPSS (računalniški program) |
Analiza podatkov |
Zbiranje podatkov |
Učbeniki za visoke šole |
SPSS (računalniški program) |
Vzročnost |
Enostavni modeli |
Učbeniki za visoke šole |
SPSS (računalniški program) |
Razvrščanje v skupine |
Indeksiranje |
Učbeniki za visoke šole |
SPSS (računalniški program) |
Porazdelitve |
Frekvenčna analiza |
Učbeniki za visoke šole |
SPSS (računalniški program) |
Formacije |
Uporabnost |
Učbeniki za visoke šole |
Vzorčna analiza |
Vzorčne metode |
Variabilnost |
Učbeniki za visoke šole |
Linearna regresija |
Sektorska analiza |
Regresivni model |
Učbeniki za visoke šole |
Regresijska analiza |
Logistični procesi |
Intervali |
Učbeniki za visoke šole |
marketing |
trženje |
tržne raziskave |
tržna analiza |
trg |
računalniški programi |
računalniške mreže |
WWW |
World Wide Web |
uporaba računalnika |
input-output |
obdelava podatkov |
podatki |
faktorska analiza |
meritve |
vzorci |
regresijske analize |
analiza variance |
analiza kovariance |
testiranje |
linearna multipla regresija |
vzorčenje |
spremenljivke |
kluster analiza |
učbeniki
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Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 2 cop.
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University of Primorska University Library | Koper - Capodistria | UPUK |
restricted loan – outside loan 1 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Janssens, Wim, Prof. | ![]() |
Wijnen, Katrien, Dr. | ![]() |
Pelsmacker, Patrick de, 1957- | ![]() |
Kenhove, Patrick Van, Prof. Dr. | ![]() |
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