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Zadovoljstvo kupcev s postrežbo v delikatesi v supermarketu Mercator Ravne na Koroškem : diplomsko delo
Brumen, Barbara, 1994-
Z diplomskim delom sem želela ugotoviti, ali so kupci zadovoljni s postrežbo v delikatesi supermarketa Mercator Ravne na Koroškem. Želela sem tudi izvedeti, ali so kupci zadovoljni s kvaliteto ...izdelkov v Mercatorjevi delikatesi. Analiza je bila opravljena z anketiranjem naključno izbranih strank. Ugotovila sem, da so kupci zadovoljni s kvaliteto izdelkov, ki jih ponuja supermarket Mercator, kot so zadovoljni tudi s postrežbo in pristopom prodajalcev. Prodajalci oz. osebje so pomemben faktor pri nakupnem procesu ljudi, saj pospešujejo prodajo in posledično pripomorejo k uspešnosti prodajalne. Dodatno sem ugotovila, da je večino strank bilo ženskega spola, ter da največ anketiranih pripada starostnemu razredu od 29 do 39 let.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Maribor : [B. Brumen], 2020
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