Marketing turistične destinacije : študije primerov : diplomsko delo

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Marketing turistične destinacije : študije primerov : diplomsko delo

Lampret, Sara, 1988-

Diplomska naloga "Marketing turistične destinacije - študije primerov" prikazuje razlike med dobrimi in slabimi primeri marketinških kampanj. Namen naloge je prikazati pomembnost kvalitetne priprave ... in izpeljave marketinških aktivnosti za povečanje prepoznavnosti in obiska določene destinacije. Delo je bilo pripravljeno s pomočjo javnih objav in analiz, pripravljenih s strani marketinških strokovnjakov in podrobneje predstavi napake neuspešnih kampanj, kot tudi dobre odločitve in korake uspešnih marketinških aktivnosti. Vključuje tudi pomembne elemente za pripravo in izpeljavo marketinške kampanje.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - [Slovenske Konjice] : [S. Lampret, 2020]

Language - slovenian

COBISS.SI-ID - 32248323

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Author
Lampret, Sara, 1988-

Other authors
Krašna, Tadeja, 1966-

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Year	Impact factor		Edition		Category		Classification
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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lampret, Sara, 1988-
Krašna, Tadeja, 1966-	54218

Source: Personal bibliographies and: SICRIS

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