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Gozdni raj glamping Bled : diplomsko delo
Ivanko, Pia Zala
V diplomskem delu je predstavljen poslovni načrt za postavitev glamping vasice na Bledu z Imenom Gozdni Raj Glamping Bled. V teoretičnem delu je podrobnejše predstavljen koncept glamping namestitve, ...razširjenost po svetu, v Sloveniji in na Gorenjskem ter vpliv na povpraševanje zaradi COVIDA-19. Podrobno je predstavljen opis poslovne ideje, dodatna ponudba, opis proizvoda, celostna podoba, organizacijska kultura, orodja tržnega komuniciranja in oblikovana cena storitev. Narejena je tržna analiza, v kateri je podrobneje opisan obseg povpraševanja, potencialni kupci, SWOT analiza, analiza trga in projekcija bodočega poslovanja za nadaljnjih pet let.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [P. Z. Ivanko], 2020
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