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Pomen dobre interne komunikacije v kriznem času = Importance of good corporate communication in a slump
Vukasović Žontar, Maja
Dobra interna komunikacija je eden od ključnih dejavnikov uspešnosti preživetja organizacije v kriznem času in obdobju recesije. Menedžment mora poiskati odgovore na vprašanje "kako pridobiti ljudi, ...ki delujejo sinergično, čutijo povezanost ter sprejemajo nepriljubljene odločitve, ki so nujne za skupno preživetje". Skupno moramo ustvariti in negovati dvosmeren dinamičen dialog, ki nas bo pripeljal do uspešnega preživetja kriznih časov ter prebroditve gospodarske krize.
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