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Tematski sklop vzpostavitev sistema kontinuiranega spremljanja informacij o tržišču ZDA z mikrosegmentacijo tega tržišča
Vezjak, Danilo, 1923-2003 ; Zbašnik, Dušan
Raziskava izhaja iz obstoječega sistema tržne informacije o ZDA. Ker je usmerjen predvsem na interno informacijsko sfero, ne pa na zunanjo, odgovarja naloga na vprašsnja : Katere informacije OZD ...kontinuirano potrebujejo; Kako jih pridobiti in uporabiti pri izvozu v ZDA; Kakšne so posebnosti trženja investicijskih izdelkov v ZDA. Segmentacija tržišča lahko predstavlja postopek agregiranja posameznih porabnikov. obetov, tržnih razmer v skupine ali pa postopek razčlenjevanja tržišča na segmente.
Type of material - research report
Publication and manufacture - Maribor : Visoka ekonomsko-komercialna šola, 1986
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