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  • Convergence of crisis response strategy and source credibility : who can you trust?
    Tkalac Verčič, Ana ; Verčič, Dejan ; Coombs, W. Timothy
    The purpose of this study was to explore how communicative responses and different sources of communication affect stakeholders' perception of corporate reputation. The main goal was to explore the ... effects of crisis response strategy and source of crisis communication on organizational and speaker reputations. In a 2 9 2 scenario experiment, respondents judge corporate and speaker reputation of an imaginary organization. Apology as a strategy results in higher postcrisis reputation of both organization and speaker. However, the selection of the source has little effect on how people react to crisis response strategies. This means that a spokesperson can be as useful as a CEO which can be important if the CEO does not convey a positive presence on a screen.
    Source: Journal of contingencies and crisis management. - ISSN 0966-0879 (Vol. 27, no. 1, Jan. 2019, str. 28-37)
    Type of material - article, component part
    Publish date - 2019
    Language - english
    COBISS.SI-ID - 36043613
    DOI

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