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Political power is the power to persuade
Gorenc, Nina, 1969-
Political discourse and rhetoric have always been accused of focusing more on the form than the content. Of creating illusions to people and not delivering on their promises, in particular when ...campaigning for political office. The article lies upon two conceptual premises, namely 1) language cannot be neutral - it reflects and structures our ideologies and world views; 2) in order to advance their agenda, politicians aim to persuade the public and other relevant audiences - political power thus derives from the power to persuade. The following text will attempt to analyse political discourse of presidential candidates in the American race for president in 2012, while sheding some light on the theory of political discourse and its analysis
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