Understanding the older consumer : the grey market

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Understanding the older consumer : the grey market

Gunter, Barrie

This volume presents an examination of the demographic, behavioural and psychological profiles of older consumers. He shows that without the responsibilities of loans and child raising and with ... better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred.

Type of material - book ; adult, serious

Publication and manufacture - London ; New York : Routledge, 2006, cop. 1998

Language - english

ISBN - 0-415-18644-7; 978-0-415-18644-5

COBISS.SI-ID - 36639069

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Library/institution	City	Acronym	For loan	Other holdings
FSS, J. Goričar Central Social Sciences Library, Ljubljana	Ljubljana	ODKLJ	outside loan 1 cop.

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Gunter, Barrie

Source: Personal bibliographies and: SICRIS

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