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Tematski sklop Organizacijski vidiki trženja (marketinga) v trgovinskih OZD : I. del
Deželak, Bogomir
Ta del raziskovalne naloge vsebuje posebnosti marketinške strategije in taktike v trgovinskih OZD, področja marketinških dejavnosti v trgovini, merilo in vlogo raziskave tržišča v trgovinskih OZD, ...politiko komuniciranja s tržiščem, povezanost marketinga z drugimi funkcijami v trgovinskih OZD in v njenem okolju. Raziskovalna naloga se nadaljuje.
Type of material - research report
Publication and manufacture - Maribor : Visoka ekonomsko-komercialna šola, <1986>
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