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Poslovni model platform in podatkovna asimetrija
Nardoni, Maruška
Drugo polovico 20. stoletja odraža dolgotrajen zaton proizvodne profitabilnosti na Zahodu, z enkratnim poskokom produktivnosti med leti 1994 in 2005. V upanju na gospodarsko rast se danes določen tip ...podjetništva obrača k velikemu podatkovju. Prispevek želi kritično preučiti povezavo med podatkovjem in gospodarsko rastjo na primeru poslovnega modela platform. Tej povezavi oporekata monetizacijsko protislovje in monopolne tendence platform, kar prispevek na kratko predstavi, pri čemer poudarja zgodnjo fazo ekspanzivne rasti platform, v kateri igrajo ključno vlogo časovna prednost, tvegani kapital in veliko podatkovje. Krepitev monopolnih potez izhaja predvsem iz podatkovne asimetrije in razvoja umetne inteligence. Prispevek v zadnjem delu skicira družbeno-ekonomske posledice podatkovne asimetrije in njenega trenutnega razvoja ter zaključi s sklepom o nadaljnjih smernicah raziskovanja
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