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Marketing higher education : theory and practiceMaringe, Felix, univ. predavatelj ; Gibbs, PaulType of material - profess. monogrPublication and manufacture - Maidenhead : Open University Press : McGraw-Hill Education ; New York : McGraw-Hill, 2009Language - englishISBN - 978-0-335-22032-8; 0-335-22032-0; 978-0-335-22033-5; 0-335-22033-9COBISS.SI-ID - 40771426
Author
Maringe, Felix, univ. predavatelj |
Gibbs, Paul
Topics
Universities and colleges |
Marketing |
Education, Higher |
Marketing |
Izobraževalni sistemi |
Študij marketinga |
Potrošniški interesi |
Priročniki |
Marketing |
Izobraževalni programi |
Teorija in praksa |
Priročniki |
Marketing |
Izobraževalne storitve |
Vloga |
Priročniki |
Visoke šole |
Poučevanje marketinga |
Filozofija marketinga |
Priročniki |
Visoke šole |
Cenovna politika |
Sprejemanje odločitev |
Priročniki |
visoko šolstvo |
študij |
izobraževanje |
trženje |
poučevanje |
management |
praksa |
teorija |
transformacija |
marketing |
študenti |
potrošnik |
uspešnost poslovanja |
formatiranje |
pozicioniranje |
internacionalizacija |
financiranje |
skladi |
univerze
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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Faculty of Logistics, Celje | Celje | FLCE |
outside loan 1 cop.
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School of Business, Ljubljana | Ljubljana | VSPV |
outside loan 1 cop.
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Maringe, Felix, univ. predavatelj | ![]() |
Gibbs, Paul | ![]() |
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