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Pomen in ugotavljanje zadovoljstva odjemalcev : diplomsko deloDivjak, NatalijaV teoretičnem delu diplomskega dela smo proučevali različne vidike in poglede avtorjev na koncept zadovoljstva odjemalcev in zaznane kakovosti storitve, ki je z marketinškega vidika osnova za ... proučevanje zadovoljstva odjemalcev v podjetju Vzdrževanje in obnova cest Celje, d. d. V empiričnem delu smo proučevali družbo Vzdrževanje in obnova cest Celje, d. d., katere osnovna dejavnost je vzdrževanje in obnova cest ter storitve javne higiene cest. Zaradi skrbi managementa za nenehno izboljševanje kakovosti storitev smo izdelali poslovno raziskavo, ki podrobno meri pričakovanja odjemalcev in zaznavanje kakovosti storitev ter prikaže pomen, ki ga odjemalci pripisujejo posameznim sestavinam kakovosti storitev. Pridobljene informacije bodo služile managementu za izboljšanje poslovanja na področjih, kjer so pričakovanja odjemalcev večja od dejanske zaznave.Type of material - undergraduate thesisPublication and manufacture - Koper : [N. Divjak], 2001Language - slovenianCOBISS.SI-ID - 432343
Author
Divjak, Natalija
Other authors
Snoj, Boris |
Vrčon-Tratar, Nataša |
Kapitler, Matjaž
Topics
Vzdrževanje in obnova cest Celje, d. d. |
Kakovost |
Diplomska dela |
storitve |
marketing |
odjemalec |
kakovost |
pričakovanja |
zadovoljstvo |
gradbeništvo |
diplomska dela
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
reading room 1 cop. |
Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Snoj, Boris | 03751 |
Vrčon-Tratar, Nataša | 21880 |
Source: Personal bibliographies
and: SICRIS
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