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Pospešitev pridobivanja naročnikov na revijo Otrok in družina : diplomsko delo
Grubački, Duša
"OTROK IN DRUžINA" je revija, ki je namenjena vsej družini. Vsebina revije je odsev vsakodnevnega življenja otrok, mladostnikov in staršev. Njen cilj je oblikovanje boljših meddružinskih odnosov in ...varnega zavetja za otroke. Revija izhaja od leta 1951. Ustanovitelji revije so bili tedaj Zveza prijateljev mladine Slovenije in Društvo slovenskih pedagoških delavcev. Od septembra 1998 izdaja revijo Zveza prijateljev mladine Slovenije, dotlej pa je le-ta izhajala pod založništvom DZS. "Otrok in družina" je bila v Sloveniji dolgo edina tovrstna revija, v zadnjih letih pa je dobila konkurenco, saj sta na trg uspešno prodrli reviji "Moj malček" in "Mama", kar je eden od razlogov za upadanje naročnikov na revijo "Otrok in družina". Moj namen je nadgraditi dosedanje delo s ciljem, ki ga opredeljujem v svojem diplomsem delu, in sicer: Povečati prepoznavnost proizvoda revije "Otrok in družina" na slovenskem trgu in s tem pospešiti pridobivanje naročnikov na revijo Otrok in družina.
Type of material - undergraduate thesis
Publication and manufacture - Ljubljana : [D. Grubački], 2000
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