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Odločitev za nakup živilPoštuvan, VesnaHrana je gospodarska dobrina in zato jo zelimo čim uspesneje prodajati. Varstvo potrošnikov je pomemben element sodobnih držav, tudi Slovenije. V prispevku je na kratko opisano, kaj potrošnike vodi ... pri odločanju za nakup določenega izdelka in kako se pri tem obnašamo. Barve so eden izmed faktorjev,ki prispevajo k nakupu in k senzorični sprejemljivosti živil. Na Živilski šoli Maribor smo izvedli majhno raziskavo o vplivu barve embalaže na okusnost in sladkost čokolade. Rezultati te raziskave so le orientacijski in so lahko izhodišče za širšo študijo s tega področja.Source: Živilstvo in prehrana danes in jutri 3 : svetovni dan hrane 16. oktober 2004 : zbornik (Str. 30-33)Type of material - article, component partPublish date - 2004Language - slovenianCOBISS.SI-ID - 512214139
Author
Poštuvan, Vesna
Topics
potrošniki |
živila |
hrana |
barve |
embalaža |
obnašanje potrošnikov |
varstvo potrošnikov |
čokolada |
raziskave |
Slovenija
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Poštuvan, Vesna | 12586 |
Source: Personal bibliographies
and: SICRIS
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