ALL libraries (COBIB.SI union bibliographic/catalogue database)
13.
Pospeševanje prodaje v podjetju Podravka, d.o.o : diplomska naloga
Koštrun, Andrej
Ob poplavi novih izdelkov, želim spoznati glavne motive, ki vodijo ljudi pri nakupovanju. Menim, da ljudje več kupujejo na osnovi akcij pospeševanja prodaje, katere izvaja tudi podjetje Podravka, ...d.o.o.. Zavedam se, da smo ljudje zasičeni s klasičnimi reklamami, zato raje kupujemo na videz neobremenjeno, ne vede, da nas v trgovini spet čakajo nove pasti. Za pripravo diplomske naloge sem izbral trgovino Tuš na Streliški cesti 24, Maribor, kjer podjetje Podravka, d.o.o. izvaja akcije pospeševanja prodaje svojih izdelkov, kot so: instant juhe - FiniMini, Čokolino, Medolino, itd. Obravnaval bom nakupne navade kupcev, zato sem si zastavil problem oziroma vprašanje: "Ali kupci kupujejo, ker so opazili oglas za nek izdelek ali pa so jih pritegnile akcije pospeševanja prodaje?" Moj namen je, z anketo na terenu, raziskati, alise ljudje pogosteje odločajo za nakupe na osnovi akcij pospeševanja prodaje, ali na osnovi klasičnih reklam. Želel bi prikazati, da si Podravka stakšnimi akcijami povečuje prodajo in vztrajno gradi na zaupanju kupcev blagovni znamki Podravka.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Maribor : [A. Koštrun], februar 2007
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
