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Trženje testenin kmetije Maln : diplomska naloga
Sermek, Matej
V diplomskem delu je opisana kmetija Maln, okolje, v katerem deluje, in njeni proizvodi - kakovostne, domače testenine, kako nastajajo in kako to področje urejajo pravilniki. Predstavljenih je nekaj ...splošnih dejstev o testeninah, izdelki kmetije Maln, z dodano mislijo o širitvi nabora izdelkov. V drugem delu so podane ugotovitve o željah, potrebah in navadah kupcev, kar vpliva na nabor izdelkov. Prav tako so podane ugotovitve o ekonomski upravičenosti širitve ponudbe na izdelke iz krompirjevega testa. Vključena je še SWOT analiza, s pomočjo katere je predstavljen trg in so ugotovljene tržne niše. V nadaljevanju je predstavljeno še pozicioniranje in tržni splet, tako v teoriji kot na primeru kmetije Maln. Ugotovitve kažejo, da je prihodnost malih družinskih podjetij, ki delujejo na prehranskih trgih, v visoko kakovostnih izdelkih s poudarkom na domačem, zdravem, svežem.
Type of material - undergraduate thesis
; adult, serious
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