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Ugotavljanje zadovoljstva gostov v gostilni "Pri Studencu" Turnišče : diplomsko delo
Čeh, Kristjan, 1989-
Vse pomembnejše postaja prizadevanje za večjo kakovost storitev in zagotavljanje zadovoljstva gostov. Zadovoljstvo porabnikov s storitvami vpliva na njihovo zvestobo, posredno pa tudi na kakovost ...same storitve. V diplomski nalogi sem podrobneje opredelil kaj so gostinske storitve: opredelil sem pojem gost in samo kakovost storitev v gostinstvu. V nadaljevanju spregovorim o zadovoljstvu uporabnikov, njegovem izvoru ter načinu, kako ga uporabniku dojemajo v dejanskih okoliščinah, ko koristijo storitev. Predstavil sem pričakovanja uporabnikov in metode, kako zadovoljstvo uporabnikov meriti. Ponudniki se odločajo za uporabo različnih načinov merjenja zadovoljstva gostov. Za svojo raziskavo sem kot metodo merjenje uporabil anketiranje naključno izbranih gostov gostilne "Pri Studencu". Ugotovitve raziskave so mi pomagale pri oblikovanju tehnik vodenja, da bom lahko v prihodnje naše storitve še izboljšal.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [K. Čeh], 2016
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