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Trženje gostinskih storitev v hotelu Jelovica na Bledu : diplomsko delo
Videmšek, Blaž
Prehrambeno gostinstvo je pomemben del ponudbe nastanitvenih obratov in turističnih destinacij. Čeprav je v hotelirstvu večina prihodka ustvarjena s prodajo sob, pa tradicionalna miselnost o ...podrejeni vlogi hrane in pijače dobiva nov vsebinski in prodajni pomen. V hotelu Jelovica so se odločili, da bodo poskušali povečati prepoznavnost hotelske restavracije in povečati njene prihodke s trženjem prehrambenih storitev zunanjim obiskovalcem. V ta namen so oblikovali posebno ponudbo zajtrkov in večerij, ponudbo "študentske kave" in toplih napitkov ter ponudbo mešanih pijač in "penine Jelovica". Prepoznavnost so poskušali povečati z uvajanjem novih trženjskih pristopov: povečali so število objav na facebooku, pripravili promocijsko zloženko in letak za promocijo "študentske kave". Z anketo, ki je bila opravljena med obiskovalci facebook strani restavracije hotela Jelovica, je bilo ugotovljeno, da je restavracija še vedno premalo prepoznavna in, da bi bilo potrebno povečati obseg trženjskih aktivnosti.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [B. Videmšek], 2016
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