ALL libraries (COBIB.SI union bibliographic/catalogue database)
-
Trženje gostinskih storitev v hotelu Jelovica na Bledu : diplomsko deloVidemšek, BlažPrehrambeno gostinstvo je pomemben del ponudbe nastanitvenih obratov in turističnih destinacij. Čeprav je v hotelirstvu večina prihodka ustvarjena s prodajo sob, pa tradicionalna miselnost o ... podrejeni vlogi hrane in pijače dobiva nov vsebinski in prodajni pomen. V hotelu Jelovica so se odločili, da bodo poskušali povečati prepoznavnost hotelske restavracije in povečati njene prihodke s trženjem prehrambenih storitev zunanjim obiskovalcem. V ta namen so oblikovali posebno ponudbo zajtrkov in večerij, ponudbo "študentske kave" in toplih napitkov ter ponudbo mešanih pijač in "penine Jelovica". Prepoznavnost so poskušali povečati z uvajanjem novih trženjskih pristopov: povečali so število objav na facebooku, pripravili promocijsko zloženko in letak za promocijo "študentske kave". Z anketo, ki je bila opravljena med obiskovalci facebook strani restavracije hotela Jelovica, je bilo ugotovljeno, da je restavracija še vedno premalo prepoznavna in, da bi bilo potrebno povečati obseg trženjskih aktivnosti.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled : [B. Videmšek], 2016Language - slovenianCOBISS.SI-ID - 512500598
Author
Videmšek, Blaž
Other authors
Krašna, Tadeja, 1966- |
Deželak, Bogdan
Topics
trženje |
gostinstvo |
gostinske storitve |
zadovoljstvo |
ankete |
hoteli |
hotel Jelovica
![loading ... loading ...](themes/default/img/ajax-loading.gif)
No library within the COBISS.SI system holds a copy of this material.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Videmšek, Blaž | ![]() |
Krašna, Tadeja, 1966- | 54218 |
Deželak, Bogdan | ![]() |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: