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Utrditev prepoznavnosti blagovne znamke Festival Okarina : diplomsko deloRepnik, Špela, 1986-Diplomsko delo ponuja vpogled v upravljanje blagovne znamke Festival Okarina, ki kljub svoji dolgoletni tradiciji ne dosega želene percepcije pri ciljni publiki. V ta namen je bil najprej opravljen ... pregled stanja obstoječe znamke in zapisna zgodba o njenem nastanku. Opredeljene so lastnosti znamke, ki jo naredijo edinstveno v očeh ciljne publike in želeno dojemanje znamke v očeh uporabnikov. Skozi segmentiranje na podlagi demografskih in socialno-ekonomskih, psihografskih, vedenjskih in lastnostih, povezanih z blagovno znamko je bila natančneje določena ciljna publika. Nato je bilo za potrebe izvedbe tržnega komuniciranja oblikovano osnovno sporočilo znamke ter implementacija le.tega skozi metodologijo inbound marketinga.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled : [Š. Repnik], 2017Language - slovenianCOBISS.SI-ID - 512507254
Author
Repnik, Špela, 1986-
Other authors
Pompe, Andrej
Topics
blagovna znamka |
ciljna publika |
glasbeni festivali |
festival Okarina |
Bled
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Repnik, Špela, 1986- | ![]() |
Pompe, Andrej | 53260 |
Source: Personal bibliographies
and: SICRIS
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