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Marketing cases from emerging marketsType of material - bookPublication and manufacture - Heidelberg [etc.] : Springer, cop. 2014Language - englishISBN - 978-3-642-36860-8; 978-3-642-36861-5COBISS.SI-ID - 513079409
Other authors
Mutum, Dilip S. |
Roy, Sanjit Kumar
Topics
trženje |
študij primera |
strategije |
tržna usmerjenost |
tržno komuniciranje |
marketing |
case study |
strategy |
market orientation |
marketing communications
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Library/institution |
City | Acronym | For loan | Other holdings |
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IEDC - Bled School of Management | Bled | IEDCBL |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Mutum, Dilip S. | ![]() |
Roy, Sanjit Kumar | ![]() |
Source: Personal bibliographies
and: SICRIS
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