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  • Shaping the offer of hotel services for internet sales
    Adlešič, Tatjana, 1967- ; Kazić, Ervin ; Toroš, Ivan
    This paper deals with the consumer's preferences in booking hotel services over the internet. A conjoint analysis was used in establishing whether the price is the most important factor in deciding ... on a hotel service and which elements of the service can be used as a competitive advantage. Although the price does play a pivotal role in the consumer's decision, within an accaptable price range he will take into account the bonuses offered by the hotel. Among the bonuses, free parking and free internet access play an important role, while free access to pornographic films and free wine with dinner are not an important factor. Room colour does not play a role in the consumer's decision making process regarding hotel services
    Source: Turističko poslovanje : naučno stručni časopis = Tourism business. - ISSN 0354-3099 (br. 16, dec. 2015, Str. 15-30)
    Type of material - article, component part
    Publish date - 2015
    Language - english
    COBISS.SI-ID - 513485954

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