How cool brands stay hot : branding to generation Y

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How cool brands stay hot : branding to generation Y

Bergh, Joeri Van den, 1971- ; Behrer, Mattias

Type of material - handbook ; adult, serious

Edition - 2nd ed., reprinted

Publication and manufacture - London ; Philadelphia ; New Delhi : Kogan Page, 2013

Language - english

ISBN - 978-0-7494-6804-0; 978-0-7494-6805-7

COBISS.SI-ID - 513755767

Link(s):
http://www.howcoolbrandsstayhot.com

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Bergh, Joeri Van den, 1971- | Behrer, Mattias

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Library/institution	City	Acronym	For loan	Other holdings
University of Novo mesto	Novo mesto	VSUPNM	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bergh, Joeri Van den, 1971-
Behrer, Mattias

Source: Personal bibliographies and: SICRIS

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