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Item context effects on Big five personality measures
Mlinarič Lešnik, Vesna ; Podlesek, Anja
Item specificity and contextual cues are one of the potential sources of measurement error in personality measures. The term frame of reference represents an implicit or explicit context that affects ...individual%s answers while answering personality items. The paper discusses the consequences of standardizing the contextual understanding of items on the psychometric characteristics of the Big Five personality measures. Although highly related, contextspecific measures can result in different personality profiles compared to general measures. Furthermore, different types of contextualization of personality questionnaires can result in different personality profiles. Item contextualization may also affect the reliability of personality measures, even though the effect is not entirely clear and different studies report different effects. When the context is conceptually relevant to the criterion measure, adding item specificity may also affect predictive validity. Research therefore implies some potential benefits for personality assessment through using context specific measures. However, there are still some open questions, namely contextualised measures can also be susceptible to potential distortions, which are further described in this paper. At the end we discuss potential implications and limitations of context-related personality assessment.
Type of material - offprint
; adult, serious
Publication and manufacture - Zagreb : Naklada Slap, 2013
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