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Promocija e-knjig za ožje ciljne skupine : diplomsko delo
Donoša, Jan
Diplomska naloga z naslovom Promocija e-knjig za ožje ciljne skupine raziskuje, kateri so najustreznejši načini promocije e-knjig za manjšo, bolj specifično ciljno publiko. Poudarek je predvsem na ...knjigah, ki se osredotočajo na poezijo in literarno teorijo. Poleg tega raziskuje, ali je za tovrstne e-knjige smiselna DRM zaščita in enotna cena e-knjig. Najprej predstavi avtorske pravice in digitalne avtorske pravice. V nadaljevanju se osredotoči na specifike poslovnih modelov pri e-knjigah in na Zakon o enotni ceni knjige v Sloveniji. Vključen je tudi intervju, ki se osredotoča na promocijo e-knjig za ožje ciljne skupine v Sloveniji. Poleg tega zajema tudi vprašanja o zaščiti DRM in enotni ceni knjig ter težavah, s katerimi se pri tem srečujejo založniki, ki izdajajo knjige in e-knjige za prej omenjeno publiko.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [J. Donoša], 2016
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