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Prikrito oglaševanje v učbenikih in revijah za otroke [Elektronski vir] : diplomsko deloVuković, MajaZadnja desetletja so svet zaznamovale spremembe katerim v veliki meri botrujejo mediji. Srečujemo se s predrugačenjem družbenih vrednot in norm, drugačnim pojmovanjem sreče, dela, denarja in ... potrošnje. Oglaševanje ima veliko vlogo v življenju ljudi, saj vpliva na na njihovo mišljenje, zaznavanje, učenje in vedenje. Oglaševanje ni več omejeno le na medije ampak vdira na vsa področja javnega življenja, tudi v šole. Šolski prostor se počasi a vztrajno komercializira, tržniki se ne poslužujejo le oglaševanja ampak tudi prikritega oglaševanja v učbenikih in revijah za otroke. Zakonska določila, ki naj bi prepovedovala takšno početje so mlahavo zastavljena, zato se jim da izogniti. Rešilne biljke vidimo v potrošniški socializaciji, zakonski regulaciji in v vzgoji za medije.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Vuković], 2006Language - slovenianCOBISS.SI-ID - 66142306
Author
Vuković, Maja
Other authors
Kroflič, Robi
Topics
potrošništvo |
prikrito oglaševanje |
učbeniki |
revije za otroke |
vzgoja za medije
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
not for loan 1 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vuković, Maja | ![]() |
Kroflič, Robi | 07654 |
Source: Personal bibliographies
and: SICRIS
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