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Prikrito oglaševanje v učbenikih in revijah za otroke [Elektronski vir] : diplomsko delo
Vuković, Maja
Zadnja desetletja so svet zaznamovale spremembe katerim v veliki meri botrujejo mediji. Srečujemo se s predrugačenjem družbenih vrednot in norm, drugačnim pojmovanjem sreče, dela, denarja in ...potrošnje. Oglaševanje ima veliko vlogo v življenju ljudi, saj vpliva na na njihovo mišljenje, zaznavanje, učenje in vedenje. Oglaševanje ni več omejeno le na medije ampak vdira na vsa področja javnega življenja, tudi v šole. Šolski prostor se počasi a vztrajno komercializira, tržniki se ne poslužujejo le oglaševanja ampak tudi prikritega oglaševanja v učbenikih in revijah za otroke. Zakonska določila, ki naj bi prepovedovala takšno početje so mlahavo zastavljena, zato se jim da izogniti. Rešilne biljke vidimo v potrošniški socializaciji, zakonski regulaciji in v vzgoji za medije.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [M. Vuković], 2006
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