Advertising, promotion & supplemental aspects of integrated marketing communications

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A., 1944-

Type of material - textbook

Edition - 6th ed.

Publication and manufacture - Mason (OH) [etc.] : Thomson/South-Western, cop. 2003

Language - english

ISBN - 0-03-035271-1

COBISS.SI-ID - 6753308

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Author
Shimp, Terence A., 1944-

Availability in libraries

Library/institution	City	Acronym	For loan
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 5 cop.
EF, Central Economic Library, Ljubljana	Ljubljana	CEKLJ	outside loan 1 cop.
France Bevk Public Library, Nova Gorica	Nova Gorica	SIKNG	outside loan 1 cop.
Ljubljana City Library	Ljubljana	MKL	outside loan 1 cop.
Public Library Miran Jarc, Novo mesto	Novo mesto	SIKNM	outside loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Shimp, Terence A., 1944-

Source: Personal bibliographies and: SICRIS

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