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Sprachliche und nicht-sprachliche Strategien am Beispiel der viralen Marketingkampagne für die deutsche Supermarktkette Edeka = Jezikovne in nejezikovne strategije na primeru viralne marketinške kampanje za nemško trgovsko verigo Edeka : diplomsko delo
Zierer, Nina
Diplomska naloga se ukvarja z jezikovnimi in nejezikovnimi strategijami na podlagi viralne marketinške kampanje z naslovom "Supergeil" za nemško trgovsko verigo Edeka. Viralni oglasni videoposnetek ...se je prvič pojavil na spletni platformi YouTube, dne 20. 02. 2014, kjer je s svojo inovativno, humoristično ter zanimivo podobo privabil kar več kot devetnajst milijonov ogledov. Cilj predložene diplomske naloge je natančna analiza jezikovnih (tvorjenke s pridevnikom super) in nejezikovnih strategij viralne marketinške kampanje "Supergeil", s pomočjo celostnega analitičnega modela (po Janich) na osnovi GAT2 transkripcije. Glavni namen diplomske naloge je ugotoviti oblike medbesedilnost in povezave viralnega oglasnega posnetka"Supergeil" z njegovim predhodnikom "Richtig geil".
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [N. Zierer], 2018
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