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Marketing managementKotler, Philip, 1931- ; Keller, Kevin Lane, 1956-Type of material - book ; adult, seriousEdition - 14th global ed.Publication and manufacture - Boston [etc.] : Pearson, cop. 2012Language - englishISBN - 978-0-273-75336-0; 0-273-75336-3; 0-273-75339-8; 978-0-273-75339-1COBISS.SI-ID - 68109057
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956-
Topics
trženje |
trženje |
management |
strategija trženja |
poslovno komuniciranje |
vedenje potrošnikov |
trg |
rastoče podjetje |
blagovne znamke |
pospeševanje |
odnosi z javnostjo |
dogodek |
marketing |
management |
marketing strategy |
business communication |
consumer behaviour |
market |
growing company |
trademarks |
promotion |
public relations |
event
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 14 cop.
reading room 1 cop. |
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DOBA Faculty | Maribor | DOBAMB |
outside loan 1 cop.
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Faculty of Logistics, Celje | Celje | FLCE |
outside loan 1 cop.
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Maribor Public Library | Maribor | SIKMB |
outside loan 1 cop.
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University of Maribor Library | Maribor | UKM |
outside loan 1 cop.
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Faculty of Pharmacy, Ljubljana | Ljubljana | FFALJ |
restricted loan – outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Keller, Kevin Lane, 1956- | ![]() |
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