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Analiza objav na družbenih omrežjih NUK : Facebook : diplomski seminarNared, LucijaNarodna in univerzitetna knjižnica (NUK) opravlja več funkcij, med katerimi sta najpomembnejši njeni vlogi narodne knjižnice Republike Slovenije in univerzitetne knjižnice Univerze v Ljubljani. ... Zaradi različnih funkcij knjižnica izvaja raznolike storitve ter pridobiva in hrani raznovrstne vire, vse svoje storitve pa uporabnikom promovira tudi na družbenih omrežjih. V diplomskem seminarju smo ugotavljali, ali NUK na družbenem omrežju Facebook več objav nameni nacionalni ali univerzitetni funkciji, torej katero funkcijo knjižnica bolj promovira svojim sledilcem. Zanimalo nas je tudi, kakšna je vsebina objav knjižnice na tem družbenem omrežju. V raziskavi smo analizirali vsebino 168 objav, objavljenih med 1. septembrom in 31. decembrom 2018 in jim določili vsebinske kategorije, do katerih smo prišli z analizo objav drugih nacionalnih in univerzitetnih knjižnic na Facebooku. Rezultati so pokazali, da se objave NUK na Facebooku bolj nanašajo na njeno nacionalno funkcijo. 72 objav se nanaša zgolj na nacionalno funkcijo knjižnice, sedem objav zgolj na univerzitetno funkcijo knjižnice, medtem ko 89 objav predstavlja obe funkciji knjižnice. Kot najpogostejša vsebina objav so se izkazala vabila in poročila o dogodkih, pogoste vsebine pa so še dogodki iz preteklosti, objave o novostih v zbirki knjižnice in objave o NUK v medijih. Na podlagi rezultatov lahko zaključimo, da je vsebina objav NUK na Facebooku vsebinsko raznovrstna, še vedno pa obstaja veliko storitev, ki jih knjižnica na tem družbenem omrežju ne promovira.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [L. Nared], 2019Language - slovenianCOBISS.SI-ID - 70230882
Author
Nared, Lucija
Other authors
Merčun, Tanja
Topics
nacionalne knjižnice |
univerzitetne knjižnice |
vsebinska analiza |
družbena omrežja |
socialna omrežja |
Facebook |
bolonjske diplomske naloge |
bolonjske diplomske naloge
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Arts, Central Humanities Library, Lj. | Ljubljana | FFLJ |
reading room 2 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Nared, Lucija | ![]() |
Merčun, Tanja | 29353 |
Source: Personal bibliographies
and: SICRIS
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