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Perspectives for Slovenian, Hungarian and Austrian SMEs : selected results of two INTERREG IIIA studies
Grosz, Andras ; Rhomberg, Wolfram ; Rus, Matej, 1973-
Between Slovenia, (West) Hungary (West Transdanubia) and its Austrian neighbour regions Styria and Burgenland, strong cultural and economic linkages exist, that have not only (re)increased during the ...last decade, but continuously have become even more intense with the integration of these neighbour regions into the common market of an enlarged European Union. The ongoing process of integration of these regions and the EU enlargement in particular as well as the fact that still a lot of SMEs in these three countries are insufficiently prepared for the challenges of the common market was the starting point for conducting two INTERREG IIIA studies1 that deal with enlargement and SMEs. One is focussing on the Slovenian-Austrian border region (Slovenia and Styria), and one is focussing on the Hungarian-Austrian border region (West Hungary and Burgenland). Both studies are carried out in close co-operation with a Slovenian (Institute for Entrepreneurship Research Maribor) and a Hungarian (Centre for Regional Studies Györ) research institution. The paper brings together (part of) the findings that had been elaborated in the two studies stated above. It will deal with expectations, the market situation, challenges and opportunities for SMEs in the context of enlargement. The core data of the studies are a comprehensive and comparable analysis of the market development in the regions concerned. In the study focussing on the Hungarian-Austrian border an empirical survey amongst (West-)Hungarian and Austrian entrepreneurs has been carried out, investigating their expectations in the context of EU enlargement as well as the status quo of their strategic planning. Overall, the findings show a high and growing market potential for the SMEs in the region but also challenges and threats for certain SMEs; differences in chances and risks in context of the enlargement exist less at a horizontal level (industries), but more at a vertical level along competitive (dis-)advantages in knowledge, service orientation, skill-intensity, quality, costs of labour, prices, etc. Because Slovenian, Hungarian and Austrian SMEs bring in different premises as competitors, it is not always the same strategies that are useful and different perspectives can be identified.
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