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Zeliščarstvo kot poslovna dejavnost na podeželjuGornik, Barbara, 1993- ; Potočnik Slavič, IrmaV zadnjih dvajsetih letih je zeliščarstvo postalo večfunkcijska proizvodno-storitvena dejavnost, v kateri se prepletajo podjetništvo, tradicionalno znanje, kmetijstvo, varovanje naravnega okolja in ... sodoben način življenja. Ključni, relativno nov akter slovenskega zeliščarstva, so zeliščarji-podjetniki, ki na tržišče vstopajo z različnim znanjem in trženjskimi pristopi. S kvalitativno analizo polstrukturiranih intervjujev z zeliščarji-podjetniki smo za vsako podjetje izdelali kvalitativni profi l in shematiziran prikaz podjetniških in trženjskih značilnosti (raznovrstnost ponudbe, prodajni kanali, možnost za širitev ponudbe, promocija, povezovanje in mreženje ter razpoložljivost delovne sile in vprašanje nasledstva). Le-te so močno odvisne od značilnosti nosilca dejavnosti, in sicer njegove starosti, zaključene formalne stopnje izobrazbe, starosti podjetja in podjetniških izkušenj ter razlogov za ustanovitev podjetja. Za uspešno delovanje zeliščarjev-podjetnikov so ključne njihove povezave z lokalnim in širšim (poslovnim) okoljem.Source: Dela. - ISSN 0354-0596 ([Št.] 52, 2019, str. 29-59)Type of material - article, component part ; adult, seriousPublish date - 2019Language - slovenianCOBISS.SI-ID - 71160930
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Database name | Field | Year |
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Gornik, Barbara, 1993- | ![]() |
Potočnik Slavič, Irma | 18858 |
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