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Vpliv ugleda na zaupanje : primer institucije Nacionalni inštitut za javno zdravje : diplomsko delo
Keše, Katarina
Ugled in zaupanje sta dva izmed ključnih dejavnikov percepcije določene entitete s strani njenih deležnikov - naj bo to posameznik, podjetje, organizacija, institucija ali korporacija. Medtem ko se s ...časom v očeh deležnikov zgradi oziroma izoblikuje ugled, se lahko v sodelovanju z drugimi dejavniki izoblikuje v zaupanje. Namen raziskovalne naloge je raziskati vpliv ugleda na zaupanje na primeru Nacionalnega inštituta za javno zdravje, institucije Republike Slovenije. Na podlagi pregleda literature smo izoblikovali anketni vprašalnik vezan na indikatorje ugleda in zaupanja v institucije. Anketo smo posredovali preko spleta in pridobili 150 ustreznih odgovorov, ki smo jih podrobno analizirali in jo utemeljili na pregledani teoriji. Z analizo rezultatov smo potrdili hipotezo, da ugled Nacionalnega inštituta za javno zdravje vpliva na zaupanje vanj. Naša raziskava nudi priložnosti za prihodnje raziskovanje, ter prispeva k razumevanju, kako slovenska javnost percipira Nacionalni inštitut za javno zdravje, kakšna sta njen trenutni ugled in zaupanje.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [K. Keše], 2021
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