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Besedotvorni postopki v pisnih oglaševalskih besedilih : diplomsko delo
Oražem, Nina, slovenistka
Diplomsko delo obravnava besedotvorne postopke v različnih pisnih oglaševalskih besedilih, pri čemer v analizo vključuje tako sistemsko predvidljive kot tudi nepredvidljive postopke tvorjenja, ki so ...natančno opredeljeni tudi v teoretičnem delu naloge. V današnjih oglasnih besedilih je med predvidljivimi besedotvornimi vzorci najbolj razširjeno sestavljanje, medtem ko med nepredvidljivimi postopki izstopata prekrivanje in sklapljanje. Ugotovljeno je tudi, da snovalci oglasov v mnogih primerih uporabljajo princip grafiksacije (izstopa postopek naivnega etimologiziranja), s pomočjo katerega je besedilo atraktivnejše in posledično hitreje zapomnljivo.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [N. Oražem], 2021
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