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Družbena in kulturna interpretacija memetike med mladimi odraslimi v Sloveniji : študija primera : diplomsko delo
Rožman, Carolina
Komunikacijska oblika, ki je poznana pod izrazom memetika oziroma, v sodobnem času, internetni memi, je popolnoma zaobjela svet. Sprva je bila uporabljena le v humoristične namene, danes pa jo ...prepoznamo tudi v družbenokritičnem kontekstu, in sicer v pogostem izražanju nasprotovanja ter v oglaševanju. Z razširitvijo interneta in njegove uporabe se je pomen memetike prelevil iz zgolj posmehovanja in apliciranja subjektivnega humorja znotraj skupin ljudi v močno diskurzivno in afektivno nabitost: množično opozarjanje na ekonomsko neenakost, kulturno zatrtost in politično ideološkost, a z ohranjeno zabavno perspektivo. V tem delu bo moj cilj podati kvalitativni opis te razširjene prakse v lastnem kulturnem in družbenem kontekstu, hkrati pa v praktičnem delu osvetliti in razumeti različne interpretacije takšnega načina medsebojne komunikacije.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [C. Rožman], 2021
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