Strategija tržnega komuniciranja vrhunskih slovenskih vin : magistrsko delo

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Strategija tržnega komuniciranja vrhunskih slovenskih vin : magistrsko delo

Lampe, Marija

Magistrsko delo pregleduje trenutne tržne razmere vina v Sloveniji in opredeljuje najpomembnejše dejavnike, ki so pri nakupu vina za potrošnika odločilni. Trženje vina je kompleksen proces zaradi ... nenehnih sprememb, zahtevnosti potrošnika in pa različnih dejavnikov, od katerih je nastanek vina odvisen. Vinarji so primorani iskati nove prodajne poti in ideje. S pregledom teorije in izvedbo petih poglobljenih intervjujev z najbolj priznanimi slovenskimi vinarji je bilo ugotovljeno, da je ključni dejavnik nakupnega odločanja za slovenske potrošnike etiketa, sledijo pa še blagovna znamka, zunanja podoba steklenice in informacije na etiketi. Slovenski vinarji prisegajo na kvalitetna vina in se redno udeležujejo vinskih tekmovanj po celem svetu.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Ljubljana : [M. Lampe], 2021

Language - slovenian

COBISS.SI-ID - 82100483

Link(s):
Repository of the University of Ljubljana – RUL

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Library/institution	City	Acronym	For loan	Other holdings
FSS, J. Goričar Central Social Sciences Library, Ljubljana	Ljubljana	ODKLJ		not for loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Lampe, Marija
Lah, Marko	08714

Source: Personal bibliographies and: SICRIS

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